Branding & Graphic Design
Worked closely with the store’s owner to re-imagine its identity as a health food market, expanding its appeal to a new demographic & evolving the thinking of its users, to consider the environmental impact of their shopping, by curating the visual language in store.
From branding, store layout, signage, uniforms, bags and even receipt design, I was able to craft a fun and light atmosphere in the store.
The market is located in the heart of town and has a wide range of customers, all with different shopping habits. To ensure a unified customer experience for them all, the store was subtly split into five sections:
Foods Market - fresh everyday produce
The Kitchen - handcrafted food to go
The Bakery - freshly baked products
The Cellar - diverse curated selection of alcohol
Vape Store
The diverse range of local and specialist products found within these sections was cohesively branded, with each section given a complimentary tone within the store’s palette.
