Art Direction, Cinematography & Edit
D15 GMT Rallye watch series for Alexandre Meerson. Transformed the visual language around the product, turning it into a petrolhead’s dream timepiece, generating sales in a new audience.
Inspired by the classic European Rallyes and iconic motorsport liveries, each dial in the series has a White Silvered base, sharply contrasted with a vibrant explosion of colour. This harsh disparity is a subtle nod to the brash colour palettes found throughout the motorsport world. The circular shape they form pays homage to the iconic architecture present throughout the sport, from the curves of the circuits to the contours and liveries of the cars themselves.